As the athleisure movement grows in popularity around the world, it is critical to discuss the future of athleisure today. Athleisure has already become a fashion industry staple, prompting the coining of the term "sportswearification," which refers to the rising prominence of athletic wear in everyday design. By debating the future of athleisure, we may gain a greater understanding of its possible impact on the fashion industry and society as a whole. It also enables us to identify and handle any potential issues or concerns that may arise as its influence and growth continue.

Talking about the future of athleisure allows us to investigate the industry's potential for innovation and sustainability. With increased awareness of climate change and the need for more sustainable practises in the fashion industry, athleisure firms have a potential to lead the way in embracing eco-friendly materials and production techniques. We can encourage and support innovation and help develop a more sustainable and technologically advanced sector by discussing the future of athleisure.

What is the demand of athleisure in India?

There are numerous athleisure brands in India that provide comfortable yet fashionable apparel for both workout fanatics and casual consumers. Whether you are looking for athleisure wear and gym wear for ladies or men, the Indian athleisure market has something for everyone, ensuring a bright future for athleisure in the country and abroad.

According to a Business Today report, industry analysts claim that athleisure and athleisure trends have gone mainstream in India, and they are no longer limited to the gym or fitness activities. They point out that the trend has been adopted by millennials and Generation Z, who place a premium on comfort and style in their clothing choices.

Furthermore, according to a Mintel report, a global market intelligence agency, Indian consumers are willing to pay a premium for high-quality athleisure clothing that is functional as well as fashionable. According to the poll, Indian buyers are becoming more selective about their clothing purchases and prefer businesses that provide a comprehensive lifestyle solution.

According to industry experts and market reports, the trend is here to stay, and manufacturers who offer high-quality athleisure gear that fulfils Indian consumers' expectations are likely to flourish in this market. That is why the birth of a brand like aastey was a necessity. aastey deserves credit for introducing not only beautiful and comfortable athleisure wear, but also apparel that is environmentally friendly and long-lasting.

How big is the athleisure wear market in India?

Be it affordable workout clothes or high end fashion in gym wear, athleisure apparel is becoming increasingly fashionable in India, with a recent spike in popularity. According to Euromonitor International, the Indian athleisure industry was valued at roughly INR 8,450 crore in 2018 and with the rapid growth of activewear brands in India, it is expected to increase at an annual compound growth rate of 10.6% between 2019 and 2023. This means that the Indian athleisure wear market will be worth INR 14,400 crore by the year 2023.

The rising demand for athleisure business casual wear in India can be linked to a variety of causes, including increased consumer health and fitness awareness and the growing acceptability of athleisure wear as a mainstream fashion trend. According to an article in the Economic Times, industry analysts remark that the trend is no longer limited to the gym or exercise activities, but has become a part of many consumers' everyday wear. As a result, there is a greater need for trendy and functional athleisure apparel that is appropriate for both workout and casual wear.

Furthermore, the COVID-19 pandemic has aided the growth of the Indian athleisure wear market. With many employees working from home and spending more time indoors, there has been a shift towards more comfortable and informal apparel, increasing demand for athleisure gear. According to a Business Standard article, the pandemic has accelerated the trend of athleisure wear in India, with consumers increasingly preferring for comfortable and versatile apparel that can be worn for both work and leisure.

What is the future of athleisure clothing market?

The athleisure wear market in India is rapidly expanding and has enormous potential for additional growth. Demand for trendy and functional athleisure wear in India is being driven by the increasing adoption of athleisure wear as a mainstream fashion trend, as well as the rise in health and fitness consciousness among consumers.

Sustainability is a significant factor that will define the future of the athleisure wear sector. Consumers are becoming more conscientious of their purchase habits and seeking out sustainable options as they become more aware of the environmental impact of the fashion industry.

aastey, a slow fashion athleisure brand, is not only keeping up with the ever-changing athleisure wear trends, but is also making a difference by encouraging slow and sustainable fashion. Sustainability, according to industry experts, will be a key driver of growth in the athleisure market, with companies that prioritise eco-friendly materials and ethical production techniques standing out in the market.

Another element influencing the future of the athleisure sector is the convergence of technology and fashion. Wearable technology has already made its way into athleisure clothing, with goods such as activity trackers and smartwatches gaining popularity. Industry experts believe that the incorporation of technology into athleisure wear will continue to increase, with the potential for clothes that can track fitness data, adjust to temperature and moisture levels, and even incorporate augmented reality, according to an article published by the Business of Fashion.

The athleisure clothing sector has a promising future, with prospects for innovation and expansion in sustainability, low-cost and high-end fashion, and technology. As consumers grow more conscious of their shopping habits and seek out comfortable and functional clothes, the athleisure sector provides manufacturers with a unique chance to respond to changing demands and tastes. Athleisure firms may succeed in a fast changing market by staying ahead of the curve in sustainability and technology.

Why is athleisure wear so expensive?

One disadvantage of the athleisure movement is that it is frequently more expensive than regular workout gear or casual wear. So, why is athleisure clothing so pricey?

The materials used, according to a Forbes article, are one reason for the high expense of athleisure apparel. Many athleisure brands make use of high-tech fabrics that are moisture-wicking, breathable, and comfortable to wear. These textiles are frequently constructed from specialised materials like as spandex or nylon, which are more expensive than cotton or polyester. Furthermore, many athleisure brands invest in R&D to create proprietary fabrics that provide specific benefits such as UV protection or anti-microbial properties, which can raise production costs.

According to a Highsnobiety article, branding and marketing are also factors in the high cost of athleisure apparel. Many athleisure brands market themselves as luxury or high-end, justifying higher prices. These firms frequently invest in elaborate marketing efforts, celebrity endorsements, and designer collaborations, which can raise the overall cost of the product. The perceived worth of a brand and its products can also have an impact on the price that people are ready to pay.

According to the Atlantic, the manufacture and production of athleisure gear can also contribute to its greater price. Many athleisure brands place a premium on ethical and sustainable manufacturing practises, which can lead to higher production costs. Furthermore, many brands choose to manufacture their products domestically or in countries with higher labour costs, which can raise the final product price.

Thankfully, with brands like aastey entering the fray, we can expect athleisure wear to be a good investment for our fitness journeys. aastey sells yoga pants, sports bras, joggers, yoga mats and other items at a reasonable price while emphasising sustainability, size inclusivity and fair trade.

Is the athleisure wear market in trend?

Yes, it is a resounding yes! According to Allied Market Research, the worldwide athleisure wear market was worth $155.2 billion in 2018 and is predicted to reach $547.7 billion by 2026, rising at a 16.7% CAGR from 2019 to 2026. According to the study, factors such as the increased awareness of health and fitness, the adoption of a healthy lifestyle, and the growing trend of wearing activewear as casual wear have all contributed to the growth of the athleisure wear industry.

The phenomenon is not limited to the global market. The athleisure apparel market in India is also expanding. According to Ken Research, the Indian athleisure wear market was valued at INR 24,000 crores in 2020 and is predicted to reach INR 50,000 crores by 2025, rising at a 15.8% CAGR from 2020 to 2025. According to the research, factors such as the growing number of fitness enthusiasts, increased disposable income, and the expanding trend of wearing activewear as everyday wear have all contributed to the rise of the Indian athleisure wear industry.

Best athleisure brands in India

Athleisure wear has become a popular and well-liked trend in India, with several businesses offering comfortable yet trendy activewear for both workout fanatics and casual consumers. Some of the greatest athleisure brands in India worth your time and money are:

1. aastey

Of course, it had to make it to the top of our list! With its clean motive, practices and products, aastey has been a game-changer in the business of athleisure wear in India. It is one of the rare brands which care about its consumers as well as the environment

Of course, it had to make it to the top of our list! With its clean motive, practices and products, aastey has been a game-changer in the business of athleisure wear in India. It is one of the rare brands which care about its consumers as well as the environment

1. Satva

Satva is a blooming brand that has a strong presence in India due to the rise of athleisure in the country. Their athleisure wear is known for its functionality and comfort, with a range of products for non-binary people, men and women.

1. Deivee

Deivee is a sustainable brand that offers a range of athleisure wear and gym essentials while focusing on sustainability, fair trade and customer interest in their minds. Their products are known for their luxury athleisure appeal, quality, design, and comfort.

There are numerous athleisure brands in India that provide comfortable yet fashionable apparel for both workout fanatics and casual consumers. Whether you are looking for athleisure wear and gym wear for ladies or men, the Indian athleisure market has something for everyone, ensuring a bright future for athleisure in the country and abroad.

FAQs

1. What athleisure brands do celebrities in India wear?

Indian celebrities, influencers and public figures usually prefer wearing comfortable, well-fitted athleisure clothes which also look very stylish and are made for a good cause. That is why they go for edgy and sustainable brands like Aastey, Soul Space, Satva, Deivee, and so on.

1. Who is the target audience for athleisure wear in India?

The most active athleisure users are those between the ages of 16 and 30. As fitness becomes more important, a slightly older age group joins the target consumer base. Women's athleisure products, in particular, have grown at the fastest rate

1. Which industry is athleisure wear?

Athleisure clothing, footwear, and accessories are utilized in sports and leisure activities. The athleisure market is divided into four segments: product type, end-user, distribution channel, and geography.